Samsung QE43LS03AA 43' Qled 4K Hdr10+ - The Frame

The Frame is a gorgeous TV that can be endlessly transformed. Turn it on, and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off, and into your very own gallery of stunning art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes.

Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.

Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts.

Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store – spanning iconic classics to modern marvels - to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition.


From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail – even if it wasn’t filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail, and define edges around objects and text, scene-by-scene.

Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail to your screen — even in bright scenes or settings.

Love the minimalist look? Hang The Frame flush against the wall, then let it blend beautifully with your home — just like real art. Using the Slim Fit TV Wall-Mount, it’s easy to mount your TV and adjust the viewing angle to make sure it’s perfectly centred.