Lg OLED55A26LA Black 55' Oled HDR10 Dolby Vision + Atmos

Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that this LG 55 inch TV delivers 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.

Now in its fifth generation, LG’s powerful Alpha 7 processor continues to deliver optimum sound and vision. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing is more advanced than ever.

For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in speaker system and punchy amp, the OLED55A26LA delivers a smooth, well-balanced sound.

Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to set the standard. The latest webOS 22 offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists

Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.